Real estate videos showcase properties and neighborhoods. They are also a great way to build trust and credibility with new clients. Videos with background music and text perform better than those without.
This video spoofs home and garden cable television shows, but keeps the focus on selling the property. It also uses professional music that subtly supplements the message of the video.
What is it?
real estate videography is the process of creating videos that showcase properties. Whether it’s a virtual tour, a listing video, or a recruiting video, real estate videography is a powerful tool for attracting buyers and sellers.
While still photos are an important part of real estate marketing, video is a more effective way to show off properties. Video can convey light quality, neighborhood vibe, and character that a photo cannot. It’s also more engaging for prospective buyers, which can help boost conversion rates.
One of the most popular types of real estate videos is a walkthrough video, which gives viewers an immersive virtual tour of a property. The video can be a slideshow with music or an after-effects template. If you want your video to stand out, try adding motion graphics. Using a template is a great way to save time and create a professional-looking video without hiring an expensive production crew.
The video can also feature past clients as testimonials to build trust and credibility with new clients. This can be especially effective for agents who are just starting out.
Putting yourself on camera can be intimidating, but it’s an essential part of real estate videography. Whether you’re interviewing clients, answering common questions, or showing off a listing, a personal video will set you apart from your competitors and build brand awareness.
How to get started
Real estate videos are a great way to generate leads and showcase properties in an immersive way. They can also be used to create a personal connection with potential clients and build brand awareness. Plus, millennials expect communication, transparency, and value from brands, and video is a great way to deliver those promises.
There are many different types of real estate videos you can make, and the type you choose will depend on your goals. For example, a virtual tour real estate video is a great way to show off a property and its amenities. It can include exterior shots, interior shots of common spaces like the kitchen and living room, bedrooms, and bathrooms. A good real estate videographer will use lighting to enhance the look of each space and highlight features that would be difficult to capture in a still photo.
Another option is a behind-the-scenes video, which gives potential buyers an insider’s view of what it would be like to live in the home. This type of video can be used to show off a property’s unique features, such as a large yard or a stunning view. It’s important to keep in mind that these videos should be short — 5 minutes or less is ideal. A longer video may lose attention, especially on social media.
Equipment you need
The first thing you’ll need is a camera that can take high-quality still photos and video. This could be a DSLR or mirrorless camera, depending on your budget. It’s recommended that you choose a camera with a wide-angle lens, which can allow you to fit more of the room into your shot. This can help buyers get a better sense of how the space would work for them.
Another important piece of equipment is a tripod, which can be used to stabilize your shots and create a more polished look. It’s also helpful for taking longer exposures in low-light conditions. A good tripod will also help you capture a property’s exterior features, which are often key selling points for prospective buyers.
If you’re planning to shoot real estate videos, it’s also a good idea to invest in some lighting. A basic 3-point lighting kit will allow you to take professional-looking videos without breaking the bank. You’ll also need a bag or backpack to hold your camera, lenses, and any lighting accessories you have. A medium-sized backpack like the Lowepro Fastpack is a good option.
Finally, you’ll need a memory card to store your footage. A high-capacity card is recommended, as it will allow you to take multiple shots quickly without worrying about running out of space. You’ll also want to invest in a small cleaning cloth, which can be useful for cleaning your lens when it gets dusty or dirty during shooting.
Real estate videos can be a powerful marketing tool, but they aren’t cheap. The cost of real estate videography can vary greatly depending on the type of video, location, and the level of expertise of the videographer.
In addition to the cost of equipment and labor, real estate photographers must also consider the cost of post-production and editing. Some photographers may charge per photo or package, while others may charge a flat fee for the entire shoot.
While many real estate agents and photographers use smartphones for photos, a professional-grade camera is essential for creating high-quality images. A DSLR or mirrorless camera with a wide-angle lens will provide crisp, captivating photos and will capture the full range of detail in rooms and spaces. A telephoto lens is also useful for shooting tighter shots of details such as mantles and parquet flooring.
Drone and aerial photography are also popular ways to show off a property. These videos can be costly, but they offer a unique perspective on the property that is difficult to replicate with a traditional slide show or virtual tour.